VALUE PROPOSITION
Improve the ROI of Sales’
and Marketing’s expenditures 2% - 10% or more by
identifying
the most profitable forecast for them to pursue
SUMMARY IEP BENEFITS
1.
Easy to use because it is a simple,
non-disruptive extension to your current
planning and budgeting process.
2.
Relaxes the constraint of a
single, fixed set of assumptions, allowing you
to:
· define
and analyze all those “what if” scenarios you
wanted to evaluate (e.g., EVA, different
economic assumptions) but had neither the time
nor technique available
· choose
the scenario that best meets your business needs
3. Maximizes
profit by aligning your sales and marketing
expenditures with the most profitable forecast
your budget’s resources can achieve
4. Ensures
sales’ and marketing’s mutual accountability
for achieving the revised forecast which was
developed using response curves they developed
5. Identifies
least and most profitable customers,
channels, brands, products, business partners-
in any combination
6. Applies
to all supply chains whether physical (e.g.,
manufacturing) or non physical (e.g., financial
services)
7. Updated
continually as competitive, economic ,
industry and other circumstances change
WHY IT WORKS
·
IES implements both of
internationally recognized supply chain expert,
Paul Bender’s “Natural Laws and Permanent
Principles”
· The
“The more tradeoffs optimized,
simultaneously, the more benefits obtained.”
· “In
any system, the sum of the partial optimum
benefits is less than the system optimum
benefit.”
Specifically, IES
· adds
an additional tradeoff by relaxing the
constraint of a fixed forecast in your budget
·
optimizes the entire budget,
simultaneously, as a system
